Today’s technology is great, most of the time. But is it going too far, too fast? Is technology going to put you out of a job? If you’re a freelancer you have cause for concern, especially about Artificial Intelligence (A.I.). Will you follow the wave of unemployed factory workers, whose jobs have been replaced by cheaper, more efficient metal counterparts?
I don’t see it happening. Not yet.
People want to work with someone they know, someone they trust. If you can base your freelancing business on relationships, then you don’t need to worry about A.I. But first, you need to establish those strong, trusting relationships.
Face-to-face is key
Some freelancers, especially those who work from home, do anything to avoid picking up the phone, let alone going to a face-to-face meeting. But the fact is that a face-to-face meeting or a phone call leaves a stronger impression than an email or text message.
Whether you’re a virtual assistant, website designer or freelance writer; the key is to develop a strong relationship with clients and to do that, you need to go outside your comfort zone (and your home).
Make sure your clients see your passion and commitment for their business in every service you offer. Give them a reason to come back to you, time and time again. If you don’t your clients won’t be able to differentiate you from the A.I. that will soon be a cheaper and more efficient option. You are going to need to show your clients that working with a real live person (you) has many more benefits.
Go the extra mile
Do your research and make sure know the company before you offer to rebuild their website or design their next marketing campaign. Take the time to arrange an in-person meeting, listen to their problems, and share how your service can benefit their business. Freelancers are not a thing of the past. After all, the world is run by people, not machines.